In this blog post, you'll learn the benefits of measuring your lead sources. I'll also share with you 15 of the essential lead sources you need to track, regardless of your business or industry. And while all marketing channels can generate leads, their effectiveness in attracting the right type of leads to your business depends largely on your type of business (B2B or B2C), your product, and your buyer person. Did you know that it takes approximately 102 days for a sales rep to complete a sales cycle? Yes, videos have been increasing in popularity in recent years.
But that doesn't mean you should stop writing and publishing blog posts on your website. In contrast, blog posts, particularly long-form blog posts, remain one of the main sources of leads for your website. Most importantly, your blog posts are one of the main types of content shared on social media. When it comes to measuring your sources of leads, landing pages don't just refer to the web pages you use to help you build your email list.
This shouldn't be a surprise. After all, organic search traffic is one of the key performance indicators (KPIs) that marketers, like you, closely monitor when generating leads. Measuring organic search traffic as a source of leads is much like tracking and monitoring it every time you launch a marketing campaign. Publishing guest posts on high-authority sites within your industry is not only an effective way to extend your reach to your target market.
It also gives you the opportunity to establish yourself as an authority in your niche. So, you'll want to spend your time sending guest posts to sites that offer quality leads to your site. On the contrary, direct traffic is a source of traffic that marketers don't pay much attention to every time they launch a marketing campaign. Google Analytics and other analytics platforms classify those that directly typed the name of their website as direct traffic.
Add to that the fact that Google takes approximately 90-180 days to index, rank and display every piece of content it publishes. That's why many marketers combine PPC ads with their inbound marketing. Indeed, PPC ads drive lead generation and customer acquisition. Your content marketing strategy keeps up the momentum.
However, PPC ads require you to invest money for this to work. Of course, not all affiliate marketers are created equal. Some do a better job of attracting leads and customers to your site than others. You'll want to know who these affiliate sellers are so you can contact them and give them additional benefits.
At first glance, affiliate marketers and micro-influencers seem to be the same because they get paid to promote their brand and products. This is because micro-influencers are paid differently. They are also paid more than affiliate marketers. Even though social media ads are cheaper than PPC ads, they will still cost you money.
According to a study published by Nielsen, 88% of American adults continue to watch television, while 92% of them listen to the radio every week. A recent study published by Pew Research shows that 10% of people in the US. UU. Internet World Stats reports that the average global penetration rate is only 58.7%.
Participating in fairs and exhibitions is another great way to spread the word about your business, especially if you're just starting out with your B2B business. On any given day, around 2.4 billion brand-related conversations happen online and offline. This is because people are 4 times more likely to buy a product that is recommended to them by someone they know. According to the Wharton Business School, customers who buy products based on a recommendation are up to 24% more loyal to that brand than non-referrals.
Referrals from your best customers are your best source of quality leads. A reference implies that you are trusted and valued. Your reference source can also confirm what it means to do business with you. Contact these inactive accounts or find out who some of your competitors are who may be most open to new ideas.
They could be your own previous customers or former unclaimed customers that no one in your company is currently working on. Who works with your competitors? Study competitors to see who is active in the categories you have decided to target. List brokers are intermediaries between your company and your potential customers. Instead of wasting time trying to find leads, list brokers find leads for you, so you can easily engage them through marketing campaigns.
Although there are many list brokers to choose from, you can tell when a list broker provides high-quality leads based on the accuracy of lead information, cost, and how easy it is to find the right leads. List brokers like UpLead allow you to quickly and easily find the right leads to get your business started as quickly as possible. Social media marketing involves all types of social media, from Facebook and Twitter to LinkedIn, Pinterest, and TikTok. Direct mail focuses on the use of postal mail to send correspondence to users, in the hope that they will convert.
Because users receive something physical instead of seeing a digital ad, direct mail still works in some areas and may even be more effective than email or PPC ads. While cold calling revolves around making phone calls, incoming calls revolve around receiving calls. This is more common with insurance agents and travel agents, where the user has completed their qualification process on their own and calls are used to close the deal. As such, incoming phone calls can be an incredible source of leads, as long as you motivate people to pick up the phone and call you, and as long as you know how to nurture them for conversion.
Relationship marketing focuses on developing customer loyalty through a. With relationship marketing, you can focus on developing a long relationship where your customers make small purchases over an extended period of time. Relationship marketing is also ideal for creating and using brand ambassadors for other marketing and lead generation efforts. Web reference (traffic sent from another website) Why is “Web not a source of leads? The web is not a primary source because visitors to your website may be there for several reasons.
A visitor who visits your website because an existing customer referred you to you is very different from a visitor who found you through Google. They represent two completely different paths. By combining leads like this in the same source, you can no longer accurately measure the success of your SEO efforts, etc. More on this in a moment.
Organic search traffic is the viewers who naturally encounter your business, rather than finding it through a paid ad. One of the best ways to increase the flow of organic traffic to your website is to upload content such as blog posts, general updates, and product information regularly. Using search engine optimization (SEO) can also increase the amount of organic traffic that is interested in your website, social media platforms, or other online content. Consider using specific keywords in your content that are more likely to appear higher in search results when people search for a certain keyword or phrase.
Creating a guest post for another company's website is another source of leads that can drive traffic back to your business. When creating content for guest posts, consider where you want to share your content. The website you choose should be one that generates quality leads for your business, which means that the website should have a target audience similar to yours. When using affiliate marketing, it is beneficial to use websites with similar interests because they are likely to generate more quality leads.
You can communicate and offer additional benefits from your own company to ensure that they properly advertise your products and services. Remember, when you measure your lead sources, you measure the overall effectiveness of a specific marketing channel. If a prospect feels their information is valid, they can continue to view your website for more material that can help your business. Prospecting calls or outgoing calls focus on qualifying and preparing leads for conversion, leading to the sale at a later date.
Again, depending on the type of business, product, and person of the buyer, your sales team might take more or less time to close a qualified lead. Automated lead generation software helps attract, inform, and nurture leads using tools that in the past were handled exclusively through in-person interactions. Their purpose is more academic than simply educational, but they can also be excellent sources of lead for many industries. Thus, you not only generate leads, but you also give yourself the opportunity to raise funds to scale your business.
When you think of things like your website or your Facebook page as lead methods comparable to your phone and email and not lead sources, they become immediately mandatory. Because social media platforms serve different ads that appeal to specific audiences, make sure your marketing team knows which ads are most likely to attract quality leads to your products. Because of this, you'll want to measure this source of leads, so you need to make sure you're getting the ROI you expect. Measuring your lead sources will help you identify the channels that you and your team should focus on when launching your lead generation campaigns.