The form is automatically populated with the member's contact and profile information. Last month, LinkedIn launched an exciting new feature for lead generation ads. Lead generation forms are designed to increase mobile conversion rates by placing CTAs in your ads, making it easier for users to take action. LinkedIn lead generation forms are customizable form fields that you can attach to your LinkedIn ads to capture the contact information of leads.
B2B companies in various industries include forms as part of sponsored content ads or InMail. sponsored to generate relevant leads that interact with content. LinkedIn lead generation forms offer a quick and easy way for prospects to provide their information without having to leave the page. LinkedIn lead generation forms make it easy for advertisers to collect leads through forms that LinkedIn members can submit With Lead Gen Forms, advertisers can collect leads at much higher conversion rates.
See LinkedIn Lead Generation Forms and Lead Generation Announcements Below are some clear examples of integrating LinkedIn lead generation forms with Marketo, Salesforce, and Gmail via LinkedIn Lead Gen Forms, you can add 10 fields, but that doesn't necessarily mean they should. You can view and filter performance metrics in the main dashboard of the Campaigns tab; hover over each metric to get a definition. Since potential customers submit the form on LinkedIn, you don't have to spend time creating a landing page for each new campaign. To start using Lead Gen Forms, you'll want to create an ad for promoted content; this is the only format that supports this feature.
To create a LinkedIn ad and associated lead form, the LinkedIn Campaign Manager will direct you to define your audience, design an ad around a high-value lead magnet, attach a custom lead generation form, and create a thank you page. The application must have an access token with the r_ads_leadgen_automation permission to use this API. The right form optimization tool will also help you improve performance and increase conversion rates, something you won't get from LinkedIn lead generation forms. However, sometimes you'll have lead quality issues where someone doesn't remember filling out the form.
After you create and save a LinkedIn lead generation form, you can edit all fields except the verbiage of the form, as long as the form isn't attached to an active ad. Once a lead opens a form, you can target them in future campaigns and continue to generate their interest by adding them to your next campaign. Once you've identified your ideal customer (your target audience) and what they're going to offer you (your lead magnet), it's time to set up your ad and lead generation form. Sync lead data, integrate your favorite CRM with your other marketing tools, say goodbye to CSV files, and more.