What are the different types of lead generation strategies?

For each tactic, we've also included an example of real-life lead generation to illustrate what they might look like in practice, leveraging chatbot conversations. Provide a Freemium product or a free trial. In testing, this increased conversion by 32%. Unless you're a top advertiser, there's plenty of room to improve your conversion rate.

In fact, 10% of top landing pages have conversion rates 3 to 5 times higher than average. In addition to blogging, get in the habit of regularly posting on social media. LinkedIn is an especially important platform if you offer a B2B product or service. Sharing content on LinkedIn will increase your visibility and increase your metrics in the social sales index of LinkedIn and similar sites.

In the B2B environment, events help generate the most leads, while case studies help convert and accelerate most leads. In addition to attending networking events, consider offering as a presenter at such events. Many offer participants the opportunity to give a 10- to 15-minute presentation about their business or the services they offer. Often, these presentations lead to direct leads or even recommendations from someone who saw the presentation.

Customer referrals can become one of the main sources of generating new business leads. But to be in that position, you need to stay in touch with your current customers on a personal level. Everyone is looking for lead generation strategies and often forget to go back to basics, instead of B2B (business-to-business), why don't we start thinking about H2H (human to human)?. Get your free guide on how to get more than 30 to 50 new high-quality leads every month using proven sales strategies on LinkedIn and social media.

How can targeted users find your website easily? Without high-quality SEO, they can't. SEO services target your ideal customers and allow your company to rank at the top of your search engine results. Inbound SEO services include adding high-ranking keywords to your text and internal links from one site page to another. Social media marketing is a unique lead generation strategy because it can belong to both outgoing and incoming categories.

When your company uses its social media profiles to publish thought leadership content, it's considered an inbound lead generation strategy. However, if you use your company's social media platform to connect with leads on LinkedIn and send an InMail message, this would be considered an outbound lead generation strategy because you are communicating directly with the lead. One of the most important reasons you need marketing material is that it can be printed for in-person use or distributed digitally. Many companies bring marketing collateral assets to business meetings and integrate them into their website or email marketing campaigns for easy access.

In the automotive industry, most dealers prioritize inbound marketing services, such as creative design, social media, and video production services. However, you can also take advantage of outbound lead generation methods, such as direct mail marketing. In addition to appointment making services, your commercial cleaning company can implement inbound marketing material into your sales strategy. Having a well-designed brochure and sales sheet to take to meetings organized by SDRs allows them to promote their wide range of cleaning services confidently and effectively.

In addition to exit, many HVAC companies take advantage of incoming lead generation tactics, such as marketing material, case studies, and SEO services. SEO services are ideal for potential customers who are actively online in search of a unit replacement or repair. Do you want to hire new loan officers for your growing mortgage business? Inbound video production services are great for demonstrating how your mortgage business differs from the competition. Company videos can express your company's culture and how your employees encourage and support each other at every step of the mortgage loan process.

Managed service providers are known to be thought leaders in everything new in technology. With social media marketing and SEO inbound services, you can prove that you are a thought leader and provide users with the latest trends in workplace technology. Your company should have a similar mindset when implementing current lead generation tactics in your inbound marketing strategy. Approximately 96% of business-to-business customers want the content of industry thought leaders to serve as the basis for their decisions.

And from a business perspective, the information the auto company gathers about you from survey responses helps them customize that opening communication to address their existing issues and not waste time calling potential customers who aren't interested in auto services. Video lead magnets have suffered from an image problem lately, partly due to the proliferation of releases and lack of time. An outbound lead generation strategy uses direct sales and marketing tactics to reach prospects. The first step in generating leads via email is to make sure you have satisfied subscribers who enjoy receiving emails from you.

Lead generation is the process of attracting leads to your business and increasing their interest through parenting, all with the ultimate goal of converting them into customers. Once an SDR schedules an appointment with a prospect that meets your company's qualifications, it must continue to foster the relationship so that the potential can submit a proposal and close trade agreements. Okay, if you have someone on your email subscriber list, they're already potentially a lead, but email is vital to establish (with little hands-on sales work and lead scoring) whether those marketing leads are actually viable. Without leads, your business lacks the opportunity to grow and you risk losing the business of existing customers.

Outsourcing a lead generation strategy is ideal for your HVAC business because you can focus on day-to-day operations while sales teams prepare you for new revenue opportunities. For your company, this means that live chat can be a great lead generation tactic to pique the interest of new customers and encourage repeat business by being accessible in real time. At the end of the day, there are a multitude of successful lead generation strategies, including those we've discussed here. In this case, those websites are leveraging content marketing to promote their businesses and gain leads.

Like their text-based counterparts, banner (or display) ads on almost any channel can be a viable source of B2B lead generation, but they require much more effort. . .

MJ Naef
MJ Naef

Friendly music specialist. Typical pop culture maven. Amateur travel junkie. Hipster-friendly zombieaholic. Social media specialist. Extreme twitteraholic.

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