What are the different lead generation strategies?

Always be testing, but test the right way. Make landing pages clear and easy to carry out. Use Gmail ads to target competing customers. At one point or another, you've probably wondered: “How can we increase lead generation? This post breaks down highly effective lead generation strategies so you can optimize your efforts to attract and convert qualified leads.

You'll also get 12 reliable lead generation examples that will guide you. B2C and B2B lead generation strategies include four components. To meet each of these components, consider using our 12 trusted lead generation strategies below. For each tactic, we've also included an example of real-life lead generation to illustrate what they might look like in practice.

If you are a B2B salesperson or salesperson, powering the leading machine will probably keep you up at night. Sales-qualified leads are the lifeblood of almost every business, both online and offline. In a recent research report, Copper and Outfunnel asked B2B sales and marketing leaders what they consider the key metrics for business success. The number 1 metric? Quality of potential customers.

But where do B2B companies get high-quality leads from? Everyone in B2B is likely to spend a lot of time in meetings, on Zoom calls, discussing where to get more high-quality leads. Or where are existing prospects coming from. But do you want to know another secret? Even the biggest names in the business don't really know where their prospects are coming from. Take a look at the graph below.

It's no wonder that all forms of inbound marketing work well to generate B2B leads, with email marketing and SEO (organic search and content marketing) leading the way. And remember, effective B2B lead generation is the sum of many moving parts, which are based on planning and, frankly, a lot of effort. For every story you hear about explosive, nightly growth in a single landing page or marketing campaign, there are a million more success stories that have been the result of constant hard work. Without further ado, let's go in and take a look at the ideas of online B2B lead generation.

In fact, the only way to get good results with cold email is to create a high-quality list first. For example, Outfunnel recently launched the company's first cold email campaign and open rates of 33-51% and engagement rates of 3-6% (respectable results, right?) were direct results of the effort that went into cleaning and examining the list. In this particular example, I said, “Let's make a 26-minute call to prospects cold, rather than a round number, and I ended up being called by him. But the overall response rate went up around 10-15% compared to the “let's make a quick call” version.

Valuable content can be awesome for B2B lead generation, but it comes with a ton of caveats. Arguably, good quality content requires an order of magnitude more planning, resources, and just hard work than, say, email. Another favorite is to take whatever original knowledge you have and turn it into a resource. For example, the CEO of Outfunnel created a B2B email marketing course last year.

He has over 20 years of experience in B2B marketing and, from customer interactions, it became clear that many need guidance. Great content doesn't happen overnight, but with persistence, it can really be the mainstay of your B2B lead generation efforts. Generally speaking, social media marketing gets a bad rap when it comes to B2B lead generation. Keep in mind that the performance of your site here has a direct impact on your ranking.

Which directly affects your ability to generate B2B leads. Even simple things, like making sure your site is clear and easy to navigate on a portable device. Make sure the forms, you know, work. Many B2B sites on mobile devices are an assault in sight, with countless pop-ups for consent, live chat tools, CTAs and competing interstitials.

Yes, you can get away with it on the desktop, but on mobile you have much less space to play. The pinnacle of paid B2B lead generation, right? Everyone is spending their money on Google to bring their brand to that important role. This must be because it offers an impressive return on ad spend, right? Like their text-based counterparts, banner (or display) ads on almost any channel can be a viable source of B2B lead generation, but they require much more effort. B2C, display ads are practically a requirement.

But with B2B, things are a little more complicated. Next, let's take a look at some ideas of offline B2B lead generation. Whether you're a start-up or an established B2B company, consistently creating and adjusting your lead generation strategy is essential to the growth of your business. After all, if you're not generating interest in your products and services, attracting new customers, and establishing brand awareness, success is going to be difficult.

Therefore, you can decide to create an incentive-based referral system to generate leads for your business. For example, if you sell a product or service online, you can develop custom referral codes for individual and potential customers; a new customer gets a discount for their first purchase, and your loyal customer will also receive a referral discount. Interestingly, only 10% of search users turn the first page of search results when they search for information, making it difficult for any business to present their website to potential potential customers, no matter how well-designed or informative it is. For this reason, SEO remains one of the most successful lead generation strategies, especially for online businesses, B2B companies and even B2C companies.

Of course, it's not always easy to understand and craft the perfect SEO strategy, however, the first step is to use the tools at your disposal (most website builders include SEO optimization tools) and keep search engine visibility in mind. Also, if your asset is of high quality, you may find that it is shared between peers, which will expand your company's brand and reputation well beyond your own on-site marketing efforts. In fact, for all these reasons, creating downloadable assets is undoubtedly one of the best B2B lead generation strategies. Overall, this is one of the best lead generation strategies for startups that need to make their name known, as well as for B2B companies that can participate in local conferences or business events that relate directly to their industry.

Finally, you can consider adding a live chat feature as one of the top online lead generation strategies. In a recent study, 44% of respondents considered the real-time chat feature of a website as one of the most important features of an e-commerce page. Better yet, 63% said they were more likely to return to a site that had a live chat feature and 62% were more likely to be a repeat customer. Fill your jar with content first, as compelling content plays a huge role in generating leads.

This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. Learn how lead generation fits your inbound marketing strategy and the simple ways to start generating leads for your company. In addition to blogging, get in the habit of regularly posting on social media. LinkedIn is an especially important platform if you offer a B2B product or service.

Sharing content on LinkedIn will increase your visibility and increase your metrics in the social sales index of LinkedIn and similar sites. In the B2B environment, events help generate the most leads, while case studies help convert and accelerate most leads. In addition to attending networking events, consider offering as a presenter at such events. Many offer participants the opportunity to give a 10- to 15-minute presentation about their business or the services they offer.

Often, these presentations lead to direct leads or even recommendations from someone who saw the presentation. Customer referrals can become one of the main sources of generating new business leads. But to be in that position, you need to stay in touch with your current customers on a personal level. Everyone is looking for lead generation strategies and often forget to go back to basics, instead of B2B (business-to-business), why don't we start thinking about H2H (human to human)?.

Get your free guide on how to get more than 30 to 50 new high-quality leads every month using proven sales strategies on LinkedIn and social media. If you own a business or offer some kind of professional service, generating high quantity, high-quality leads is your most important goal. The items you use as lead magnets should be described in your marketing plan, as well as the goals, budget, or timelines for creating these marketing assets. Most construction company owners and operators are busy preparing for big projects, so you need a reliable sales team to generate leads for you.

Company videos have the opportunity to improve the SEO value of your website, build relationships with potential customers in the sales channel and expand your brand voice. Smart CTAs detect where a person is in the buyer journey, whether they are a new visitor, a lead, or a customer, and display CTAs accordingly. Whether it's individual emails, if you're just starting out, or if you're emailing your entire list of subscribers, email marketing is a great channel for the new generation of leads. SEMrush has created its own community within Twitter and seems to be constantly growing, which brings more leads into the mix.

Whether you focus on generating outgoing or incoming leads, marketing material is a great addition to implement. Each of these examples shows that the amount of information collected that is used to qualify a lead, as well as their level of interest, can vary. To successfully generate leads and convert them into customers, your marketing strategy must reflect what your customers want and expect. Customers value and trust their friends' recommendations, so encouraging existing customers to spread the word about your brand can be a powerful way to fill your lead funnel.

These lead generators are just a few examples of lead generation strategies that you can use to attract leads and guide them to your offers. . .

MJ Naef
MJ Naef

Friendly music specialist. Typical pop culture maven. Amateur travel junkie. Hipster-friendly zombieaholic. Social media specialist. Extreme twitteraholic.

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