At one point or another, you've probably wondered: “How can we increase lead generation? This post breaks down highly effective lead generation strategies so you can optimize your efforts to attract and convert qualified leads. You'll also get 12 reliable lead generation examples that will guide you. B2C and B2B lead generation strategies include four components. To meet each of these components, consider using our 12 trusted lead generation strategies below.
For each tactic, we've also included an example of real-life lead generation to illustrate what they might look like in practice. In this post, I'll take you through 5 practical lead generation examples to implement right away to capture more leads for you and your team. Unlike B2C, where potential customers can fall in love with your product in one or two steps, B2B lead generation is a longer process. Major B2B lead generation companies know that there have to be several “touchpoints” before a company buys something from you.
You can skip this part if you already know how B2B online marketing works in general. The basic point of B2B marketing is to generate leads that are ready to buy, so that the sales team basically just needs to close them. According to recent studies, two-thirds of the entire sales process is done online, which means that potential customers don't want salespeople to show up until they're ready. That's why inbound marketing has more and more potential.
Let's look at 4 marketing channel methods and 1 multi-channel solution in which we implemented this 3-step approach. Many people say that Facebook doesn't work for B2B marketing because people visit the pages of the “blue giant” to relax and see what happens to their friends; the ads just annoy them. And yes, if the ads are irrelevant and poorly targeted, that's right. But with laser-targeted ads and served correctly, it works like a charm.
Here is a recipe for generating leads on Facebook. You can choose from several Facebook ad formats, such as image ad, carousel ad, video ad or slideshow. When we talk about Google search, users are usually already in the consideration stage because they have an intention, a problem they want to solve. Depending on your budget, you can start your lead generation campaign with a “video bumper ad” format on Youtube (you need more money %26 time to produce) or a set of banners (definitely a cheaper option) on GDN (Google Display Network).
Let's take this traffic to a web page that only receives traffic from this source. That way, in the third stage, you'll be able to remarket to users who went through this specific step of the sales funnel, even through a different ad platform. This means that you can start the funnel with a search ad through Google and remarketing through Facebook, or basically any other channel. Linkedin is probably the best B2B marketing channel, although undoubtedly the most expensive.
With your job, industry, company profile and company size targeting options, it won't be a problem to find the right people. But finding the right audience is just the beginning. In the awareness phase on Linkedin, you start with a little trick. We have a small tool for this that will be your secret weapon on Linkedin.
If you automatically visit your connections or a specific group on Linkedin, they'll receive a notification that you've viewed their profiles. So you can get your first valuable impression for free with this trick. Pretty cool, isn't it? ???? I think Instagram has been used mainly to create brands. But this does not stop you from acquiring leads from the platform.
Or you'll need to have a strong user base already in place or run ads with Instagram placement. Next, select the users in your target audience who have engaged with your post, ad, or profile. Choose the “Instagram Business Profile” Engagement-based Remarketing Option and re-target active users. The ad format for the consideration stage should be an Instagram story ad, which is a vertical ad (video or image) that appears in your audience's story.
As this is the most recent ad format, the CTR will be much higher than normal (which means you can keep costs low). Use a simple Instagram image ad format and drive traffic to a “conversion page” that has only one goal: to convert these users into leads. As you can see, you have plenty of options to take your leads through different online marketing funnels and, in the end, convert them into leads. You can implement these lead generation examples right away in your marketing mix.
When it comes to cross-channel campaigns, you should always keep in mind that at each stage you should use the right message and ad format, and don't try to convert too early or smooth out your leads for too long. Yes, this can also be a reason for a bad conversion. After driving users to our landing page from several relevant searches, we started running a Facebook remarketing campaign based on website visits. Here, at the stage of consideration, you can use several of the ad formats mentioned above, but the main goal is to attract users who are already in the funnel.
At the last stage, use the same remarketing options, but now on Linkedin. Run a lead generation card to acquire users who went through the first two steps of the funnel. These lead generation examples are just some of the options available to you. Use them as-is or add them in your own touch.
Please feel free to share your ideas with us, or just hit the share button if you liked the tactics above. I have a sooooo list of B2B marketing content to unleash and every action encourages me to write more posts like this. And an economist, entrepreneur and adventure capitalist with a serious addiction to influence psychology and digital marketing. Generally speaking, a 22-year-old with an additional two decades of experience.
Vlad Shvets is a marketing manager at Paperform, a form and landing page creation tool that aims to democratize digital creation for all. When he's not working, you might find him climbing mountains or reading history books. You can adapt your content marketing initiative, for example, to cover a frequently asked question among prospects or modify the use of social media to reach your ideal prospect. Then use demographic, firmographic, and BANT data (budget, authority, need, and time) to profile and segment your leads.
If you are interested in implementing push notifications for lead generation, I recommend that you check it out. First, sales and marketing must agree on what constitutes a qualified lead, and when that lead should be delivered, considering that 96% of people who visit your website are not yet ready to buy. With these options, your business can create hyper-targeted ads that focus on the leads most valuable to your business. With the introduction of modern marketing tools, software and social media platforms, marketers can hone their skills to acquire high-quality leads.
Lead generation can be a big challenge for companies, so get inspired by this huge list of examples, ideas, strategies and tools. It's one thing to use pop-up forms for B2B lead generation, but you can easily take it to the next level. Even though you may end up using a variety of lead generation techniques simultaneously, remember that you should never stop trying new approaches. This sample VentureHarbour lead generation form is different from the previous one, but it is just as good.
Over the past few years, they released their report called Email Status as Gated Content for Lead Generation, and their landing pages are always excellent. According to one of Hubspot's reports, companies that publish 6-8 posts per month double their volume of leads. B2B lead generation has several key touchpoints that are essential to implement in your funnel, that's the key takeaway. .