The first step of the process is to find an effective way to attract potential customers to your website. A small business owner looking for social media marketing advice is looking for something completely different than one that compares the agencies to outsource to. For the first small business owner, his e-book titled “25 Instagram Marketing Tricks from the Experts” would be ideal, while for prospect number 2, a case study showing your agency's effectiveness in social media marketing would be more relevant. In a letter sent over 350 years ago, the French philosopher Blaise Pascal wrote: “I made this letter longer than usual because I didn't have time to make it shorter.
Another thing to keep in mind is their offer. The more valuable it is to your audience, the more you can ask them to deliver it in return. If you've made a short tip sheet, then ten fields might be too big a question. On the other hand, if you've compiled an industry report full of valuable information from leading experts, your potential customers could totally agree to fill out a 10-field form.
In testing, this increased conversion by 32%. Unless you're a top advertiser, there's plenty of room to improve your conversion rate. In fact, 10% of top landing pages have conversion rates 3 to 5 times higher than average. Join our network of over 250,000 marketers and agencies, and get the latest articles delivered to your inbox every week.
At one point or another, you've probably wondered: “How can we increase lead generation? This post breaks down highly effective lead generation strategies so you can optimize your efforts to attract and convert qualified leads. You'll also get 12 reliable lead generation examples that will guide you. B2C and B2B lead generation strategies include four components. To meet each of these components, consider using our 12 trusted lead generation strategies below.
For each tactic, we've also included an example of real-life lead generation to illustrate what they might look like in practice. These three general examples highlight how lead generation differs from company to company and person to person. Inbound marketing tactics, such as blog posts, e-books, and social media content, have proven to be highly effective means of generating high-quality leads at a much lower cost than most outbound marketing tactics. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.
To attract interested leads and drive them towards your lead magnets, create a plan to target the terms they are looking for. Use these 12 lead generation strategies and examples as inspiration to attract and convert qualified leads. People looking for software may need more details and information about the product, so a blog or webinar series might work better as lead generation tools. Knowing the five different types of leads can help your marketing and sales teams identify how to generate leads and work together to grow your business.
Companies do not use cold reach due to fear of being labeled as spammer, but if done correctly, cold reach will give you some carefully selected quality leads. Only in exceptional cases, usually on websites with high traffic, will an online lead generation campaign achieve its goals without a concerted promotional effort. It includes dozens of gated content assets that users can access once they complete a lead capture form. If you are going to use these platforms to communicate with potential potential customers, then you better do your homework first and learn more about the person you are communicating with.
That is, it puts your brand in front of more people, which, in turn, increases your chances of generating more leads. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious leads through the marketing funnel and into your sales pipeline. More than 85% of respondents say they use channels such as social media, blogs, paid marketing, and email to generate leads. Highest converting lead generation campaigns are the ones that deliver what they promise and create a smooth transition from ad text and design to delivery itself.